Under Armour wanted to reach young, trend-savvy consumers and make a big splash with something that was not only cool, but that also shared their values.
So we created a 4-part docu-series starring Sarunas Jackson diving deep into basketball culture in Baltimore, telling stories of the city that aren't often told, and exploring the ways in which the sport infiltrates music, fashion, and food.
Scriptwriting & Production
Client: Under Armour
Baltimore is known for it’s gritty and tough play on the court, encompassing characteristics that are embedded in the city’s core. Sarunas Jackson meets up with homegrown legends Aquille Carr and Terry Hosley to talk about basketball in Baltimore. Young stars from both Will Barton's Team Thrill and St. Frances Academy speak on what makes the basketball culture in Baltimore unique and what they hope to accomplish through the game.
Like anything else, basketball has its own style trends that phase in and out. Sarunas Jackson talks to the young men of Team Thrill and and the young women of St. Frances Academy about the on court styles that they like to rock.
Baltimore is home to many local delicacies, but the best spots are only known by locals. Home Court's host Sarunas Jackson sits down with Eric Williams, the 21-year-old owner of Nacho Bangers, a restaurant that is giving back to the city of Baltimore through Eric’s love of food.
Baltimore Club Music has been a fixture in the DMV area since the late 1980s. Sarunas Jackson meets up with Blaqstarr, a local Baltimore rapper, producer, and DJ that popularized the Baltimore sound in the early 2000s.