Sara Martin is an award-winning marketing director and copywriter based in New York City.
Sara has worked with some of the most iconic franchises and brands utilizing her writing skills and strategy expertise to bring content, marketing campaigns, social strategies, and beyond to life.
Sara writes scripts, social copy, pitch decks, poetry, horoscopes, to-do lists, love notes, text messages, good and bad song lyrics, itineraries, journal entries, thank you notes, and lists. Her favorite book is The Elements of Style, her favorite musical is Les Misérables, and her favorite TV show is all of them.
Awards & Recognition
2021 - Silver - Clio Copywriting Award - Looney Tunes: ACME Hires an Intern
2021 - Silver - Clio Content Award - Looney Tunes: ACME Hires an Intern
2021 - Addy Regional Copywriting Award - Looney Tunes: ACME Hires an Intern
2019 - Summit Emerging Media Award - The Get Animated Invasion
2018 - Summit Creative Award - The Get Animated Invasion
2018 - Shorty Award Nominee - The Get Animated Invasion
Work
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Looney Tunes Social Revival
Warner Bros. needed a social presence as edgy and fantastical as an episode of Looney Tunes itself. But how do you continue the legacy of an 80 year old brand on social with no media dollars?
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Home Court Docu-Series
Under Armour wanted to reach young, trend-savvy consumers and make a big splash with something that was not only cool, but that also shared their values.
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Bowlmates Dating Game
A playing card dating game for Cava, including 100 get-to-know-you questions with some Mediterranean flavor ranging from mild to medium and spicy.
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One Minute Mysteries
Warner Bros. needed a way to drum up excitement around Scooby-Doo's 50th Anniversary. With no new upcoming studio content, we remixed the classics with a 14-episode series for YouTube.
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Belmar Pharmacy
Belmar pharmacy needed a fresh voice new look that showcased their expertise in the menopause space while maintaining a relatable, emotional connection with their audience.
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The Invasion LA
In a year dedicated to celebrating music, warner bros. needed an experience that showcased the iconic soundtracks of its cartoons. But how do you top the success of the last immersive pop-up experience? You do it bigger and better.
Work With Me
Select from a menu of services or create something custom.
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Whatever your copy needs, from social content, website development, product packaging, and beyond.
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Scripting for short-form social content, long-form video, sizzle reels, campaign teasers, award submissions—you name it.
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Voice and tone development for your brand complete with copy guidelines, persona profile, dos and don’ts, and more rooted in audience insights and based on your existing brand identity or created from scratch.
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Cross-channel strategy development based on your brand goals & objectives and informed by data & insights.
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Got something bigger on deck? Let’s work together to build out a data-driven 360° campaign that meets your brand’s needs.
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Have something else in mind? Let’s work together to create a custom package.