The Invasion

Client: Warner Bros. Discovery

Agency: Movement Strategy

Role: Senior Creative, Copy

To tap into the millennial nostalgia surrounding Warner Bros. Classic Animation, we created an immersive pop-up experience at the GRAMMY MUSEUM in LA, bringing our favorite childhood cartoons to life through a contemporary lens. celebrating the unforgettable musical moments across decades of cartoon history.

Summit Awards (2019)
Emerging Media Award

Strategy & Execution

We worked closely with Warner Bros. to create an immersive pop-up experience celebrating classic cartoon favorites, including Looney Tunes, Tom and Jerry, Scooby-Doo, The Jetsons, The Flintstones, and Animaniacs. The goal was simple: to reignite millennial love for these beloved franchises to amplify the social conversation and increase demand for consumer products from licensees and retailers. And what could be more iconic that the soundtracks of these cartoon classics?

We partnered with the GRAMMY Museum to celebrate the music of each of our franchises, creating interactive, Instagram-worthy scenes inspired by classic cartoon moments. Experiences included a karaoke booth, a “score your own cartoon” station, live musical instruments, and more.

And to elevate the experience, we invited a handful of influential tastemakers to collaborate on a few of the spaces inspired by each of our franchises, including: Joshua Vides, Amelia Muqbel, Crystal Wagner, Sam Taylor, CONFETTISYSTEM, and Shelby and Sandy.

As a senior creative on this activation, I was responsible for everything from concept to execution.