Belmar Pharmacy was in need of a social rebrand—a fresh look and a clear voice that showcased their expertise in the menopausal space while maintaining a trust-worthy, relatable, emotional connection with their audience that kept the brand fresh and modern.

I led the creative direction on giving Belmar a fresh look, a new voice, and a social strategy playbook—inclusive of shareable memes and infographcis—that modernized the brand.